The world is changing. The compelling relationship between strategic business objectives and sustainability is everywhere. A sustainable tourism sector can be a major driver in the green innovation economy in Washington .

This is the first in a planned series of events designed to increase sustainable practices in Washington State 's tourism industry.

Register Now!

What You Will Learn:

• Why sustainable tourism is important to your success
• The financial benefit to your business of “going green”
• The myths & facts about sustainable tourism
• How to create a “Green Team” within your organization
• How to assess your businesses level of sustainability
• Three things you can do now to be a greener organization
  

  

  Schedule at a Glance

  Wednesday, Nov. 11

  • PURE Travel Open Meeting: Be part of creating this dynamic new organization
  • Welcome reception
  • “Nature at Night” Tour with Evergreen Escapes

  Thursday, Nov. 12

  • “Tourism's Road to the Green Economy” presentation and workshop with Calyx Consulting
  • Lunch prepared by Tendrils Vineyard Restaurant
  • SageCliffe property tour: Sustainable Practice Q&A
  • Optional Activities
    • Rock climbing/Team Building outing
    • Wine Blending Class at Cave B Estate Winery

  Friday, Nov. 13

  Optional Activities

  • Kayak tour on the Columbia River with Mountain Methods
  • Tour the Wild Horse Wind and Solar Facility

  
  Who Should Attend:

  Businesses and organizations with interest in sustainable travel:

  • Hotels & Resorts
  • Destination Marketing Organizations
  • Tour Operators
  • Outdoors Outfitters
  • Wineries and Restaurants
  • Small Farms
  • Chambers of Commerce and Economic Development Councils
  • Meeting Planners
  • Local & State Government Representatives
  • Meeting Planners
  • Local & State Public Sector Representatives (Natural Resources, Commerce, Farms and Tourism)

  
  Cave B Inn Accomodations & Reservations

  Cave B Inn at SageCliffe is offering a special room rate of just $105 per night for Roadshow attendees (includes a continental breakfast). This rate available for the nights of Nov. 11 th and/or Nov. 12th

  For room reservations, call Cave B Inn at (509) 785-2283 or (888) 785-2283, and be sure to identify yourself as being with the Green Travel Roadshow.

  About Cave B Inn at SageCliffe
  SageCliffe is an environmentally responsible resort combing an estate winery, dining, and lodging with recreational and cultural activities in a spectacular natural setting. Poised 900 feet above the Columbia River, surrounded by estate vineyards & fragrant orchards, Cave B offers breathtaking views of sky, water and canyon. Comprised of 30 guestrooms, including 15 finely appointed Cliffehouses, the inn includes a full service spa and a swimming pool.

• 
  Full Conference Schedule

  Wed., Nov. 11

  Noon – 4 p.m.
  Guest Check In

  Noon – 4 p.m.
  PURE Travel Strategic Meeting- Open forum*

  Invitation to participate in the direction of PURE Travel;

  5:30 p.m.
  Welcome Reception: Appetizers & Wine
  Cave B Inn lobby
  

  6:30 p.m.
  Dinner on own
  Tendrils Vineyard Restaurant

  8:30 p.m.
  Nature at Night:
  Nocturnal Tour with EverGreen Escapes

  Thurs. Nov. 12

  9:30 a.m. – 12:30 p.m.

  Tourism's Road to the Green Innovation Economy
  CALYX, Sustainable Hotel & Tourism Consultants

  This session will include several energizing group, interactive sessions. It will begin with a broad overview of sustainable tourism, describe the drivers of sustainable tourism and business strategies, and the impact of existing public policy.

  1. Overview of sustainable tourism
  2. The Constrained earth: systems and physical limits
  3. Drivers of sustainable tourism: shifting appetites, the return to nature, experiential tourism, geotourism and green meetings
  4. Regionalism and place-based tourism: authenticity, unique selling proposition – the importance of beauty and connecting different activity hubs together (nature, food/farming, culture)
  5. Green hotels: standards, certification and nuts and bolts - green building, landscaping, water, energy, purchasing, chemicals
  6. The people factor: incorporating training, interactivity, green team development
  7. Benefits and linking strategic business objectives (new markets and customers, reputation, differentiation, asset value, leadership development) to sustainability.

  This session will include two breaks.

  12:30 – 1:30 p.m.
  Tendrils Vineyard Restaurant Lunch Buffet

  1:30 – 2:30
  Green Practices in Progress: SageCliffe Property Tour
  Opportunity for Q&A with Calyx

  
  Optional Activities: ($20 activity fee)
  
  Optional Activity A
  2:30 p.m. – 5:30 p.m.
  Beginning Rock Climbing & SageCliffe Dinosaur Team Building Event
  KAF Adventures & EverGreen Escapes

• • 3 hour rock climbing session
  • Transportation included to and from Cave B
  • All technical climbing gear will be provided
  • rain or shine
  • Rock Climbing and Geology Tour of the Columbia Basin – Rain or Shine

  Challenge yourself physically and mental in a fun and supportive environment. Learn a little about the geology of the Columbia Basin and other people in the industry.

  Plan on being outside for up to 3 hours rain or shine

  OR

  Optional Activity B
  2:30 p.m. – 4:00 p.m.
  Wine Blending Workshop
  Cave B Estate Winery

  Spend a little time in our Winemaker's shoes, tasting and blending your own custom wine blends. Participants will taste through four varietals in their pure form, then will be given some “tools of the trade” for measuring percentages and blending based on personal preference. You'll take home a souvenir wine glass and an impressive new level of wine sophistication!

  
  Fri. Nov. 13

  Optional Activity A ($20 activity fee)
  9:00 – 11:30 a.m. - maximum 12 people
  Kayak Adventure with Mountain Methods

  Optional Activity B
  9:00 – 11:30 a.m.
  Tour the Wild Horse Wind and Solar Facility
  Presentation and tour of Puget Sound Energy's wind turbines and solar facilities.

Conference Rates

Option A:

Full Conference: Nov. 11-12
Conference Registration Fee: $95
Includes:

• PURE Travel Open Forum
• Welcome reception
• Nature at Night Tour
• Presentation & Workshop by Calyx
• Thursday Lunch
• SageCliffe Property Tour

Option B:

Thursday, Nov. 12 only
Session Registration Fee: $75

Includes:

• Presentation & Workshop by Calyx
• Thursday Lunch
• SageCliffe Property Tour

Whichever option you choose, please feel free to participate in our Fri. morning activities:

• “Kayak the Columbia ” ($20 fee)
• or the PSE Wild Horse Wind & Solar Facility Tour

Optional Activities Fees:

$20 each optional activity

Thurs. Nov. 12 th
Your choice of:
Rock Climbing or Wine Blending

Fri. Nov. 13 th
Kayak the Columbia

Our Presenters

PURE Travel Collaborative
( Pacific Northwest  Uncommon and Responsible Explorations)

PURE Travel Collaborative is a network of independent businesses committed to responsible tourism in the Pacific Northwest . PURE's member organizations work together to move the region's travel industry to ever higher levels of sustainable practice, and to promote the Pacific Northwest as a leading eco-tourism destination.

PURE Travel Collaborative's goal is to raise the bar of sustainability of each of its members; including boutique hotels and wilderness lodges, outfitters, wineries, restaurants and tour operators, and in so doing, provide environmental stewardship and more business for members.

CALYX, Sustainable Hotel & Tourism Consultants:

Calyx brings you tools for sustainable tourism and economic development by linking destination, hotel, and meeting venue business objectives with environmental and community drivers.

The Calyx team offers a full range of business and environmental services to enable our clients to join the sustainable tourism and green innovation economy.

EverGreen Escapes:

EverGreen Escapes is the Pacific Northwest's premier local and sustainable adventure travel company based in Seattle , Washington USA .   
EverGreen Escapes specializes in crafting upscale nature, active and education based experiences throughout the Northwestern U.S. & British Columbia, Canada .

Kaf Adventures:

Kaf Adventures is dedicated to self discovery, wilderness skill education and leadership development through outdoor recreation, adventure travel, and wilderness exploration.

Kaf Adventures customizes outdoor and travel experiences and has experience with all outdoor activities, travel on all seven continents, and has been working with groups for over 10 years.

Mountain Methods & Seattle Paddle Sports

We are experiential educators skilled at providing unique opportunities for students to build community among peers, seek leadership roles, develop a sense of purpose, and gain a lifelong passion for the outdoors. Using the Northwest’s powerful mountains, ocean, and rivers as our guide; we aim to inspire a life less ordinary through the skills and lessons learned beyond classroom walls.

As friendly purveyors of paddling in the Northwest, we specialize in locally based adventures that give tourists and locals alike a chance to experience the hidden gems of the Emerald City. With our rental location just off the Burke-Gilman bike trail and trips departing from public transportation hubs, SPS encourages participants to leave the car at home!

Register Now!